Making YOUR RADIO STATION A lot more SUCCESSFUL RIGHT NOW
Making YOUR RADIO STATION A lot more SUCCESSFUL RIGHT NOW
By Stefan Rybak
Radio stations fail as a result of 5 major problems: Radio Station Programming Consultant
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming r / c are, typically, deficient in a single or maybe more of these areas.
Let�s first take a look at sales. You can have the very best programming and a lot interesting content on your own radio station, but if you can't sell it, then you've got a fascinating challenge to deal with.
Radio sales isn't rocket science or nuclear physics. In addition there are no Houdini magic or mumbo jumbo involved.
To achieve success in radio sales, you should master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to carry out these concepts each day.
It's not about "selling spots." That's very short-sighted and short-term. Your salespeople will be not doing anything a lot more than running in position.
What brings greater and longer-term results has your salespeople stand before decision-makers by having an idea, using a plan, vision, a spec spot, and ask for the business enterprise. When they are not asking for the business enterprise, then are they all there?
I show salespeople how to make a lot of money (for themselves and for the station) selling local direct business. What direction to go, and the way to take action. Who to penetrate front of. What to say, and the way to express it.
Having sold literally millions-of-dollars worth of inventory, I can tell you that massive success in radio sales is difficult, however it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful stereo are creatively hyper-focused on a very specific audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams be realized, alter the world, develop a better life
7. Establish deeper relationships & stronger bonds together with your listeners
Having programmed stations in a number of different formats in small, medium and major markets, I will tell you that massive success in radio programming is difficult, but, like sales, it is extremely, quite simple!
If you wish to dramatically improve sales, programming, and every department at the radio station(s), then let's use a conversation and obtain the ball rolling.
Call me for any free, confidential first consultation. Speak directly beside me, not an associate. My phone number is 631-764-6460. Radio Station Sales Consultant
I am looking forward to hearing from you, and am very pumped up about dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: [email protected]
By Stefan Rybak
Radio stations fail as a result of 5 major problems: Radio Station Programming Consultant
1. Poor advertising sales
2. Bad programming
3. Mismanagement
4. Staffing issues
5. No interactive media component
Underperforming r / c are, typically, deficient in a single or maybe more of these areas.
Let�s first take a look at sales. You can have the very best programming and a lot interesting content on your own radio station, but if you can't sell it, then you've got a fascinating challenge to deal with.
Radio sales isn't rocket science or nuclear physics. In addition there are no Houdini magic or mumbo jumbo involved.
To achieve success in radio sales, you should master some simple, yet incredibly-powerful concepts, and also have the motivation and discipline to carry out these concepts each day.
It's not about "selling spots." That's very short-sighted and short-term. Your salespeople will be not doing anything a lot more than running in position.
What brings greater and longer-term results has your salespeople stand before decision-makers by having an idea, using a plan, vision, a spec spot, and ask for the business enterprise. When they are not asking for the business enterprise, then are they all there?
I show salespeople how to make a lot of money (for themselves and for the station) selling local direct business. What direction to go, and the way to take action. Who to penetrate front of. What to say, and the way to express it.
Having sold literally millions-of-dollars worth of inventory, I can tell you that massive success in radio sales is difficult, however it is all so incredibly-simple!
Next, let�s discuss programming. Today�s massively-successful stereo are creatively hyper-focused on a very specific audience, and exude these seven critically-important qualities:
1. No Hype
2. Authenticity
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams be realized, alter the world, develop a better life
7. Establish deeper relationships & stronger bonds together with your listeners
Having programmed stations in a number of different formats in small, medium and major markets, I will tell you that massive success in radio programming is difficult, but, like sales, it is extremely, quite simple!
If you wish to dramatically improve sales, programming, and every department at the radio station(s), then let's use a conversation and obtain the ball rolling.
Call me for any free, confidential first consultation. Speak directly beside me, not an associate. My phone number is 631-764-6460. Radio Station Sales Consultant
I am looking forward to hearing from you, and am very pumped up about dealing with you!
Contact:
Stefan Rybak
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460
Email: [email protected]